Event Overview

On October 11, 2024, Lurky sponsored the Hu Haiquan Sydney Concert in Chatswood, leveraging the star's popularity to elevate its presence in the Chinese community. This high-profile event attracted over 2,000 attendees, including students, professionals, and families, establishing itself as a key milestone in Lurky's Sydney outreach.

Engagement and Brand Promotion

The sponsorship boosted brand visibility, engaged new customers, and strengthened ties with the Chinese market through on-site activities and social media campaigns. Lurky's booth at the entrance showcased popular products like Easeflow, fish oil, and collagen supplements, drawing attention with vibrant posters and banners. Attendees engaged with the brand through live product demonstrations, personalized consultations, and an exclusive branded canvas bag giveaway.

Positive Outcomes and Future Prospects

The event successfully brought over 800 visitors to Lurky's booth, while promotional videos played more than 3,000 times.

The 2024 Lurky x Hu Haiquan Sydney Concert Sponsorship demonstrated the power of celebrity partnerships to amplify brand influence. Moving forward, Lurky will continue leveraging high-impact events to foster deeper connections with consumers and expand its reach in the wellness market.