From February 19 to 21, 2025, Lurky brought a wave of energy and wellness to the University of Sydney O-Week, engaging thousands of students with exciting activities, interactive giveaways, and a focus on health and well-being. As part of its ongoing commitment to student wellness, Lurky's presence on campus created an unforgettable experience that seamlessly blended fun and education.

Spin the Wheel: Exciting Prizes & Engagement

The highlight of the event was Lurky's spin-the-wheel challenge, where students eagerly lined up for a chance to win exclusive prizes. From EPA fish oil to Easeflow sachets, scented sachets, and the ever-popular eco-friendly Lurky canvas bags, the giveaway created a buzz across campus. The minimalist, nature-inspired canvas bag became an instant favorite, embodying Lurky's commitment to sustainability and style while reinforcing its mission of holistic wellness.

Strengthening Digital Community

Lurky maximized its O-Week impact by driving digital engagement. Encouraging students to follow its social media platforms, the brand saw a surge of over 500 new Instagram followers and more than 5,000 new fans on Red Note, expanding its online presence and fostering a growing health-conscious student community.

A Milestone in Student Wellness

The 2025 University of Sydney O-Week was a milestone event for Lurky, solidifying its presence within the student community while delivering a memorable brand experience. Through immersive activities and digital outreach, Lurky successfully connected with students, leaving a lasting impression as a trusted health and wellness advocate.

Looking forward, Lurky is excited to deepen its engagement with students through innovative campus activations, reinforcing its mission to inspire young adults to embrace healthier lifestyles with quality wellness solutions.