Lurky Brings Wellness to Campus: 2024 University of Sydney O-Week Highlights

On July 29 and 30, 2024, Lurky made its debut at the University of Sydney O-Week, capturing the attention of students with fun, interactive activities and a focus on health and wellness. As part of its first foray into the Australian university market, Lurky's booth became a hub of energy, drawing over 10,000 students eager to learn about the brand and engage in exciting prize giveaways.

Spin the Wheel: Prizes That Delight

At the heart of the event was Lurky's spin-the-wheel activity, designed to create a memorable and engaging experience for students. By interacting with the brand, students had the chance to win a variety of prizes, including Lurky's popular products such as collagen , easeflow, and an exclusive eco-friendly canvas bag.

The Lurky canvas bag, featuring a minimalist and natural design, quickly became a crowd favorite, embodying the brand's commitment to sustainability and style. The excitement surrounding the spin-the-wheel activity kept the booth buzzing throughout the two-day event, reinforcing Lurky's image as a dynamic and approachable health brand.

Building a Stronger Digital Presence

The event also proved to be a major success in expanding Lurky's online reach. By encouraging students to follow the brand's official social media accounts, Lurky gained over 300 new Instagram followers and an impressive 5,000+ new fans on Xiaohongshu.

Event Highlights and Looking Ahead

The 2024 University of Sydney O-Week marked an important milestone for Lurky, achieving exceptional brand exposure and establishing meaningful connections with the student community. Through engaging activities like prize giveaways and social media interactions, Lurky successfully left a lasting impression and further solidified its position as a leading name in health and wellness.

Looking ahead, Lurky plans to deepen its presence in the university market by organizing more creative and interactive events. With a focus on innovation and quality, Lurky is determined to inspire the next generation to embrace healthier lifestyles and make wellness a part of everyday life.