From September 17-19, Lurky made its mark at Vitafoods Asia 2025, held at the Queen Sirikit National Convention Center in Bangkok. As one of the region's most influential nutrition and health supplement exhibitions, the event gathered global leaders, emerging innovators, and industry experts, all committed to shaping the future of health and wellness.

Lurky presented its portfolio of premium Australian-made supplements, with a spotlight on our high-purity EPA fish oil and advanced probiotic formulations. These products embody our core philosophy: blending cutting-edge biotechnology with Australia's finest natural ingredients to deliver tangible health benefits.

Throughout the three days, our team engaged with distributors, retailers, and health professionals from across Asia and beyond. Conversations highlighted the growing consumer demand for targeted, science-backed solutions, from heart and digestive health to immune resilience. Many visitors expressed strong interest in Lurky's differentiated approach.

The Bangkok showcase also reinforced Lurky's role as a bridge between Australian innovation and Asian market needs. With Australia renowned for its rigorous standards and clean natural resources, our participation underlined Lurky's dedication to bringing trustworthy wellness products to international consumers.

As we continue to expand our global footprint, Vitafoods Asia was not just a platform for product display, but also an opportunity to build meaningful partnerships that will define the next chapter of Lurky's growth.

From July 11 to 13, 2025, Lurky proudly participated in the GPCE Melbourne (General Practice Conference & Exhibition) at the Melbourne Convention and Exhibition Centre. As one of Australia's premier healthcare events, GPCE brought together general practitioners, healthcare professionals, and industry innovators from across the country.

Throughout the three-day event, Lurky introduced its flagship range of high-quality health supplements, including ultra-purified EPA Omega-3, probiotics, dietary fibre, and reishi capsules. The booth attracted strong interest from attending GPs and healthcare providers, who engaged with our team to learn more about Lurky's scientific formulation and wellness philosophy. We distributed over 1,000 product samples and brochures, contributing to greater awareness of our commitment to quality, innovation, and integrative health. The event also provided a valuable opportunity to connect with leading medical centres and explore future collaboration in professional healthcare settings.

Lurky's presence at GPCE Melbourne reflects our continued efforts to support preventive health and deliver trusted supplements to both practitioners and consumers. We thank all attendees and organisers for an inspiring and productive event.

At Lurky, we believe in more than just premium wellness products - we believe in impact. That is why we were proud to sponsor the Lions Club of Sydney Harmony Diabetes Forum, a meaningful event dedicated to reshaping diabetes awareness and care in Australia.

The forum brought together four influential voices in the health space, each passionately advocating for better management and understanding of diabetes. Guest speakers included Credentialed Diabetes Educator Matthew Smith, who shared insights into complications and proactive care; Senior Podiatrist Jackie Batchelor, who explored the critical link between diabetes and foot health; Endocrinologist Dr. Ramy Bishay, who discussed breakthroughs in lifestyle and medical therapies; and award-winning trainer Lisa from PocketCoach, who delivered practical tips for managing stress through movement.

Throughout the event, our Lurky omega-3 fish oil supplements were proudly held by each speaker, a subtle but powerful nod to the role nutrition plays in preventative health. Seeing these respected professionals embrace our products was a proud moment, affirming our commitment to holistic wellness.

The energy in the room was undeniable. From heartfelt stories to science-backed strategies, the forum sparked conversations that we hope will ripple through the community long after the event. We're honoured to support platforms like this and remain dedicated to empowering individuals on their health journeys.

Stay tuned for more initiatives that champion change, because at Lurky, health is never just a trend. It is our purpose.

We are honoured to share that Sydney Guide has featured Lurky in its latest spotlight on premium Australian-made wellness brands.

At the centre of this recognition is our hero product: 96.6% ultra-pure EPA fish oil, a highly refined formulation created through 11-stage molecular distillation. Proudly TGA-certified, it meets the strict standards set by Australia's Therapeutic Goods Administration, making it not just effective, but trustworthy.

Unlike most fish oils on the market, which combine EPA and DHA, Lurky's formula is one of the few in Australia that offers ultra-pure EPA only, tailored for those needing targeted support for cardiovascular health, inflammation, and mood balance. It's a smart daily choice for professionals, high-stress individuals, and anyone seeking science-backed wellness in one small softgel.

This feature marks an important moment in our mission: to elevate the global perception of Australian nutritional biotechnology. We thank Sydney Guide for recognising our work and look forward to sharing Australia's health innovation.

From February 19 to 21, 2025, Lurky brought a wave of energy and wellness to the University of Sydney O-Week, engaging thousands of students with exciting activities, interactive giveaways, and a focus on health and well-being. As part of its ongoing commitment to student wellness, Lurky's presence on campus created an unforgettable experience that seamlessly blended fun and education.

Spin the Wheel: Exciting Prizes & Engagement

The highlight of the event was Lurky's spin-the-wheel challenge, where students eagerly lined up for a chance to win exclusive prizes. From EPA fish oil to Easeflow sachets, scented sachets, and the ever-popular eco-friendly Lurky canvas bags, the giveaway created a buzz across campus. The minimalist, nature-inspired canvas bag became an instant favourite, embodying Lurky's commitment to sustainability and style while reinforcing its mission of holistic wellness.

Strengthening Digital Community

Lurky maximised its O-Week impact by driving digital engagement. Encouraging students to follow its social media platforms, the brand saw a surge of over 500 new Instagram followers and more than 5,000 new fans on Red Note, expanding its online presence and fostering a growing health-conscious student community.

A Milestone in Student Wellness

The 2025 University of Sydney O-Week was a milestone event for Lurky, solidifying its presence within the student community while delivering a memorable brand experience. Through immersive activities and digital outreach, Lurky successfully connected with students, leaving a lasting impression as a trusted health and wellness advocate.

Looking forward, Lurky is excited to deepen its engagement with students through innovative campus activations, reinforcing its mission to inspire young adults to embrace healthier lifestyles with quality wellness solutions.

On November 17, 2024, Steed Fitness became the stage for an exhilarating partnership with Lurky, bringing together the best of fitness and wellness. The collaboration brought a dynamic energy to the gym, blending workout challenges with health-focused initiatives that left a lasting impression.

Stepping into Steed Fitness, members were greeted with a vibrant Lurky product zone showcasing fish oil, Easeflow and collagen. These samples quickly became a post-workout favourite, perfectly complementing the high-energy atmosphere. Friendly Lurky representatives were on hand to share insights about the brand's commitment to natural health and answer questions about product benefits.

The highlight of the day was the Lurky Fitness Challenge, which turned the gym into an arena of spirited competition. From bench presses to rowing sprints, members pushed their limits to climb the leaderboard and secure exclusive Lurky gift packs.

Lurky's partnership with Steed Fitness is not just about fitness; it is about building a community driven by health, motivation, and shared goals. Together, they've redefined what it means to inspire a healthier lifestyle.

Event Overview

On October 11, 2024, Lurky sponsored the Hu Haiquan Sydney Concert in Chatswood, leveraging the star's popularity to elevate its presence in the Chinese community. This high-profile event attracted over 2,000 attendees, including students, professionals, and families, establishing itself as a key milestone in Lurky's Sydney outreach.

Engagement and Brand Promotion

The sponsorship boosted brand visibility, engaged new customers, and strengthened ties with the Chinese market through on-site activities and social media campaigns. Lurky's booth at the entrance showcased popular products including Easeflow, fish oil, and collagen supplements, drawing attention with vibrant posters and banners. Attendees engaged with the brand through live product demonstrations, personalised consultations, and an exclusive branded canvas bag giveaway.

Positive Outcomes and Future Prospects

The event successfully brought over 800 visitors to Lurky's booth, while promotional videos played more than 3,000 times.

The 2024 Lurky x Hu Haiquan Sydney Concert Sponsorship demonstrated the power of celebrity partnerships to amplify brand influence. Moving forward, Lurky will continue leveraging high-impact events to foster deeper connections with consumers and expand its reach in the wellness market.

On September 2-3, 2024, Lurky made waves at the University of New South Wales (UNSW) O-Week, engaging with thousands of students and spreading the message of healthy living. With a crowd of over 20,000 expected, our booth became a hotspot for fun and wellness.

Lurky at UNSW: Healthy Drinks, Fun Games, and Big Wins

Students could not resist the excitement at our booth, where they had the chance to spin the wheel for prizes simply by following Lurky on social media. This fun and interactive activity not only created a lively atmosphere but also introduced our brand to a whole new audience.

A Taste of Health: Coconut Water with Marine Collagen

As part of the event, we offered free samples of our Coconut Water with Marine Collagen. This refreshing drink was a big hit, leaving students impressed with its light, delicious taste and health benefits. It was the perfect way to showcase our commitment to innovative, feel-good products.

Products That Left a Lasting Impression

Easeflow and fish oil product samples received overwhelmingly positive feedback from visitors, who were impressed by their health benefits. The health drink sampling area, featuring coconut water paired with marine collagen, was particularly well-received, earning high praise for its flavour and wellness properties.

Connecting with the UNSW Community

From O-Week to Launch Week, Lurky is proud to connect with students and bring a fresh perspective on wellness. With every sip and spin, we're sharing our passion for healthy living in a way that's fun, engaging, and memorable.

On July 29 and 30, 2024, Lurky made its debut at the University of Sydney O-Week, capturing the attention of students with fun, interactive activities and a focus on health and wellness. As part of its first foray into the Australian university market, Lurky's booth became a hub of energy, drawing over 10,000 students eager to learn about the brand and engage in exciting prize giveaways.

Spin the Wheel: Prizes That Delight

At the heart of the event was Lurky's spin-the-wheel activity, designed to create a memorable and engaging experience for students. By interacting with the brand, students had the chance to win a variety of prizes, including Lurky's popular products such as collagen, Easeflow, and an exclusive eco-friendly canvas bag.

The Lurky canvas bag, featuring a minimalist and natural design, quickly became a crowd favourite, embodying the brand's commitment to sustainability and style. The excitement surrounding the spin-the-wheel activity kept the booth buzzing throughout the two-day event, reinforcing Lurky's image as a dynamic and approachable health brand.

Building a Stronger Digital Presence

The event also proved to be a major success in expanding Lurky's online reach. By encouraging students to follow the brand's official social media accounts, Lurky gained over 300 new Instagram followers and an impressive 5,000+ new fans on Xiaohongshu.

Event Highlights and Looking Ahead

The 2024 University of Sydney O-Week marked an important milestone for Lurky, achieving exceptional brand exposure and establishing meaningful connections with the student community. Through engaging activities like prize giveaways and social media interactions, Lurky successfully left a lasting impression and further solidified its position as a leading name in health and wellness.

Looking ahead, Lurky plans to deepen its presence in the university market by organising more creative and interactive events. With a focus on innovation and quality, Lurky is determined to inspire the next generation to embrace healthier lifestyles and make wellness a part of everyday life.

From June 3 to June 4, 2024, Lurky made a remarkable appearance at the 2024 Naturally Good Expo, held at the ICC Sydney (International Convention Centre Sydney). This premier event brought together global natural and health brands, retailers, distributors, and health-conscious consumers, attracting over 8,000 attendees.

Lurky's booth stood out as a popular destination, showcasing its commitment to health and nature through a display of its full product range.

A Spotlight on Natural Elegance

The booth embraced a clean and natural aesthetic, perfectly reflecting the brand's values of health and sustainability. The display featured its star products, including Easeflow, fish oil capsules, collagen, and probiotics, which resonated strongly with visitors seeking high-quality health solutions.

Outstanding Results from a Thriving Expo

Over the two days, the Lurky booth drew more than 1,200 visitors, creating an engaging and lively atmosphere. With over 3,000 impressions from on-site branding and product displays, Lurky gained widespread exposure and captured the attention of both consumers and industry professionals.

Products That Left a Lasting Impression

Easeflow and fish oil product samples received overwhelmingly positive feedback from visitors, who were impressed by their health benefits. The health drink sampling area, featuring coconut water paired with marine collagen, was particularly well-received, earning high praise for its flavour and wellness properties.

Looking Ahead

The 2024 Naturally Good Expo was a resounding success for Lurky, significantly boosting brand visibility while strengthening connections with consumers and industry partners. Moving forward, Lurky remains dedicated to innovation, bringing more cutting-edge health products to market and participating in global events to promote healthy living worldwide.

On May 27, 2024, Lurky partnered with Club Lime to host a one-of-a-kind event that seamlessly blended fitness and wellness. The collaboration focused on connecting Lurky's health-oriented products with Club Lime members, offering innovative solutions for a healthier lifestyle. Held at the Club Lime Gladesville gym, the event attracted health and fitness enthusiasts.

The day was filled with engaging product displays, exclusive promotions, and vibrant interactions that left a lasting impression on attendees.

Event Highlights

This collaboration went beyond product promotion to deliver an interactive and inspiring experience for participants.

Lurky's top products, such as fish oil, Nicebro, and Easeflow fibre, were showcased in a dedicated area within Club Lime. Attendees explored these offerings through live demonstrations and detailed explanations from knowledgeable staff. Attendees were encouraged to engage with Lurky's social media channels during the event, earning the opportunity to receive exclusive product samples. Additionally, all Lurky products were available at an exclusive 20% discount during the event, driving significant interest and participation.

Positive Outcomes

This collaborative effort achieved remarkable results for both brands and attendees:

• Enhanced Member Engagement: Activities like giveaways and promotional discounts elevated the gym experience, making it more dynamic and engaging.
• Increased Brand Visibility: Through on-site demonstrations and social media interactions, Lurky successfully connected with a wider audience of health-conscious individuals.
• Boosted Product Sales: The exclusive event-day discounts contributed directly to increased sales and brand loyalty.

Looking Ahead

The 2024 Lurky x Club Lime collaboration was a resounding success, blending wellness and fitness into an impactful and memorable experience. By leveraging interactive activities and targeted promotions, the event strengthened both brands' reputations and set the stage for future partnerships.

Lurky remains committed to fostering health-focused initiatives and looks forward to collaborating with more partners to bring innovative wellness solutions to life. Together, we can inspire healthier and happier communities.

On March 15-16, 2024, Lurky took centre stage at the Alibaba E-Commerce Expo, held at the iconic ICC Sydney International Convention Centre. The event was filled with excitement, drawing thousands of attendees eager to explore cutting-edge innovations and connect with leading brands in the e-commerce space. Lurky, a premium health supplement brand, made an unforgettable impression with its engaging presence and wellness-focused solutions.

A Dynamic Atmosphere of Connection and Discovery

Held over two vibrant days, the Expo was buzzing with energy as attendees immersed themselves in live demonstrations, interactive sessions, and dynamic networking opportunities. The atmosphere was electric, as visitors explored the latest advancements in technology and e-commerce. Lurky's booth stood out as a hub of activity, attracting health enthusiasts and industry professionals alike.

At Lurky, our commitment to quality is at the core of everything we do. This dedication has earned our Ultra Pure Omega 3 Fish Oil recognition from The Senior, one of Australia's most trusted voices for the senior community.

With a loyal readership of over 1.3 million, The Senior is a respected source for health, lifestyle, and travel insights tailored to older Australians. Its attention to Lurky's product highlights the growing importance of high-quality nutritional solutions designed to support the specific needs of aging populations.

Ultra Pure Omega 3: Tailored for Aging Well

As we age, our bodies require targeted support to maintain overall health. Omega-3 fatty acids, particularly EPA (eicosapentaenoic acid), play a vital role in promoting heart health and reducing inflammation. Lurky Ultra Pure Omega 3 Fish Oil is refined using advanced technology to ensure exceptional purity and concentration, providing a reliable solution for seniors seeking high-quality nutritional support.

Being featured in The Senior reflects the trust that both our product and approach inspire. Lurky is proud to contribute to the well-being of older Australians by delivering science-backed, effective supplements.

A Shared Commitment to Health and Well-Being

Our feature in The Senior reflects a shared focus on empowering seniors with the knowledge and tools to live healthier, more fulfilling lives. Together, we aim to make high-quality health products more accessible and continue supporting older Australians in their pursuit of wellness.

With Lurky Ultra Pure Omega 3 Fish Oil, we remain committed to helping individuals embrace healthy aging with confidence and care.